adidas.com

Last checked 3d ago · 21 issues found

53Overall

n/aSpeed

60SEO

56Security

42AI readiness

Speed all good

i
Mobile performance score
Google PageSpeed didn't return a result this time.
i
Desktop performance score
Google PageSpeed didn't return a desktop result this time.
✓
Server response time
Homepage started responding in 417 ms.

✕
Homepage returns 200
HTTP 403
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✕
Meta description
No meta description.
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✕
Social share tags
Missing: og:title, og:description, og:image, og:url, og:type
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✕
XML sitemap
No valid sitemap at https://www.adidas.com/sitemap.xml.
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!
Title tag
"adidas" (6 chars)
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!
Canonical URL
No canonical link tag.
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!
Enough content on the page
189 words of visible text.
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!
Favicon
No favicon link tag or /favicon.ico.
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!
X (Twitter) card tags
No twitter:card tag, so links shared on X show without a large preview.
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!
robots.txt
No robots.txt file.
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✓
One H1 heading
1 H1 tag(s) found.
✓
Page can be indexed
No noindex directive.
✓
Language declared
lang="en"
✓
Mobile viewport
Viewport meta tag present.
✓
Image alt text
No images on the page.
✓
Short redirect chain
http://adidas.com/ takes 1 redirect(s): 301 → https://www.adidas.com/
✓
Character encoding
Charset declared in the HTML.
✓
No broken internal links
Checked 0 internal links from the homepage.

✕
HSTS header
No strict-transport-security header.
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✕
Content Security Policy
No content-security-policy header.
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✕
Clickjacking protection
Page can be framed by any site.
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✕
X-Content-Type-Options
No x-content-type-options header.
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✕
Referrer-Policy
No referrer-policy header.
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!
Permissions-Policy
No permissions-policy header.
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✓
Served over HTTPS
The homepage loads over HTTPS.
✓
HTTP redirects to HTTPS
http:// returns 301 to HTTPS.
✓
No mixed content
All resources load over HTTPS.
✓
Server software not exposed
No software versions in response headers.

✕
AI crawlers not blocked by firewall
Blocked: GPTBot (no response), OAI-SearchBot (no response), ClaudeBot (403), PerplexityBot (403)
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✕
Structured data (schema.org)
No JSON-LD structured data.
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!
Content readable without JavaScript
189 words in the raw HTML. Most AI crawlers don't run JavaScript.
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!
llms.txt file
No /llms.txt file.
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!
Clear page summary
AI answers often reuse your title and meta description to describe you.
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✓
AI crawlers allowed in robots.txt
GPTBot, ClaudeBot, PerplexityBot and others are not blocked.